You me and us

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Strategic Plan for "You, Me

 

and Us" Campaign 2025

Executive Summary:

The "You, Me and Us" Campaign 2025 is a collaborative initiative involving three organisations: Scotcoin CIC, Eat Up Charity, and Kindlift CIC. The campaign aims to address homelessness, child poverty, adult poverty, and early mortality (the "Glasgow Effect") by providing essential resources such as cryptocurrency, food, and household items. The campaign will culminate in a poverty conference and gala event at Artland Tollcross in June 2025.

Mission Statement:

To help each other today for an easier tomorrow by providing essential resources and support to those in need, fostering a sense of community and empowerment.

Objectives

1. Address Homelessness and Poverty;
    - Provide essential resources such as food, clothing, and household items to those in need.
    - Support research on homelessness, child poverty, adult poverty, and early mortality.

2. Empower Individuals:
    - Use Scotcoin to provide financial assistance and empower individuals to access essential goods and services.
    - Offer career advice and support through Eat Up Charity.

3. Community Engagement:

    - Host a poverty conference and gala event to raise awareness and funds.
    - Engage the community through monthly meetings and brainstorming sessions.

SWOT Analysis:

| Strengths | Weaknesses | Opportunities | Threats |
|-----------|------------|---------------|---------|
| Strong partnerships with Scotcoin Project CIC, Eat Up Charity, and Kindlift CIC | Limited initial funding | Potential for community support and engagement | Economic instability affecting donations and funding |
| Experienced team with a track record of successful projects | Dependence on volunteer support | Expansion to other regions and partnerships | Regulatory changes affecting cryptocurrency use |
| Innovative approach using cryptocurrency for social good | Potential logistical challenges | Increased awareness and support for social causes | Competition from other charitable initiatives |
Implementation Plan
1. Research and Planning
    - Conduct comprehensive research on homelessness, child poverty, adult poverty, and early mortality.
    - Develop a detailed plan for resource distribution and community engagement.

2. Resource Allocation
    - Scotcoin CIC will provide cryptocurrency and goods such as shirts and hoodies

    - Eat Up Charity will supply food and drinks, focusing on ending food poverty.

    - Kindlift CIC will provide furniture packs. Goods and household items.

3. Community Engagement:

   - Host monthly meetings to brainstorm and plan the campaign.
   - Organize workshops and training sessions to support career development and personal growth.

> 4. Fundraising and Awareness:

  - Develop a marketing strategy to raise awareness about the campaign.
- Host the poverty conference and gala event at Artland Tollcross in June 2025.

5. Evaluation and Feedback:
   - Track key performance indicators (KPIs) such as the number of individuals supported, resources distributed, and community engagement.
- Collect feedback from participants to continually improve the campaign.

Key Contacts:
- Tommy Reid (Eat Up Charity and Kindlift CIC)
- Jonathan Richards and Temple Melville (Scotcoin Project CIC)
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References;
- Eat Up Charity: [Eat Up Charity](https://www.eatupcharity.co.uk/)
- Scotcoin Project CIC: [Scotcoin Project CIC](https://scotcoinproject.com/)
- Kindlift CIC: [Kindlift CIC] (https://kindlift.org/)